Microsoft Technology Centre achieves better productivity through using SMART Board™ interactive whiteboards

Microsoft’s Technology Centre (MTC) in Reading, Berkshire hosts hundreds of customers per year - from start up companies to FTSE 100 companies - to help them understand and improve their business processes.

Depending on the complexity of the problem, the customer meeting could last up to 3 days with Microsoft’s Developer and Platform Evangelist (DPE) team often discussing products that have not been officially released yet. With up to six people involved in these meetings, gathering the information exchanged often involved using cameras to capture drawings and notes written on the dry erase boards in the meeting room. Writing up all of the information from the meeting would frequently take up a
day or more in time. This also meant that the meeting room itself could not be used during this time as all the information was still on the dry erase boards.

Improving meeting efficiency Microsoft wanted to improve the productivity and effectiveness of these meetings and decided to install a new meeting room solution from SMART Technologies to achieve these aims. They installed a meeting room system that combines SMART Board interactive whiteboards, SMART Meeting Pro Premium software, SMART Bridgit conferencing software, ultra-short-throw projectors and multimedia speakers.